Full Marketing Strategy Service For Business Owners And Entrepreneurs.
If you’re a business with a budget of at least £1,000, we’ll work closely together to build a professional marketing strategy to grow your digital presence.
The Anti-Scattergun Method.
Many clients come to me because they feel that they are wasting money or time producing marketing content that isn’t converting. And that’s because they’re using a random, spray and pray approach.
This happens because there’s no tight, simple strategy in place that aims your marketing to the right customers with the right message in the right marketing channels.
That’s why I use The Anti-Scattegun Method to help my clients prevent wasteful, ineffective marketing. It gives them a structure that frees up time, money and gives a laser-focus about how to market smartly.
We’ll take a 10-step journey together. We’ll:
- Define the two biggest goals for the next 12 months
- Review what’s worked in the past (and what hasn’t)
- Prioritise your most profitable audiences (and park the ones who make you little money)
- Research into your profitable audiences and create profiles for them
- Craft an powerful offer to these profitable audiences
- Identify further messaging themes to weave into your marketing later
- Handpick the few, key marketing channels to reach these audiences
- Map your sales funnel backwards, from the sales stage to the awareness stage – yes planning backwards is a smart idea
- List all content you’ll need to create and write outlines for each piece
- Write a simple marketing calendar for delivering your content
I’m with you on your marketing journey.
Whereas marketing coaches might disappear into the distance after working together, I don’t. I want to be in your corner. That’s why I run live face to face sessions, offer WhatsApp calls and email support – even after the period of working together ends. The simple philosophy of ‘Be There’ is how I run my business.
“Finding an honest car mechanic is hard to find, but they do exist. Finding an honest marketer who is not focused on the upsell is even harder to find. I’m so glad Simon is an honest marketer.
And at his heart, he really wants to help business owners because he knows how challenging it can be. Simon is focused on what is doable. It also helps that we have a similar sense of humor.
Whenever my brand needs a tuneup, I know I can reach out to Simon and I’ll get some honest feedback, with no upsell. ”
Mike Jara, Business Owner, Sierra Madre, California, USA
Why people hire me.
Since 2005, I’ve worked in marketing insight and strategy for well over 227 businesses from Coca Cola, Honda and Oracle to marketing agencies to entrepreneurs, startups and small businesses. I also have a list of marketing qualifications (including the IPA’s Marketing Effectiveness award) and am winner of the YunoJuno Strategist of the Year award, 2019.
Simon is someone who gets a quick intuitive feel for a brief and then immediately interrogates that with his quant and qual nous – I found that to be an impressive and compelling combo and it always got us somewhere that made sense to me very quickly – this is how I love to work!
Helen Searle, Chief Client Office, BCW Global, UK
Not only will you get access to my direct experience working on over 227 brands and London advertising agencies since 2005, you also get advice that’s from an award-winning marketer with industry-leading, professional marketing qualifications in:
- The Institute For Practioners Of Advertising in Marketing Effectiveness
- The Institute For Practioners Of Advertising Foundation Certificate
- Advanced Certificate In Market Research
“I had the pleasure to work with Simon a couple of times over the years… I was impressed with his audience insight and the ability to tailor experiences and messaging for our key audiences. I recently worked with Simon on a new product we are launching, his market insight helped us fine-tune the brand messaging and create a multi-channel launch strategy. Simon is a trusted partner and an expert I always call on.”
Evan Michaels, Founder at Helpful, UK
Snapshot of brands I’ve worked on (small and large).
“We relied on Simon to create a marketing strategy for our business and our new marketing focus. We used his consulting services because of his history in the industry and he really cares about his clients and listens hard to your business challenges. He’ll take a project from understanding your customer in a way that’s hard for any businesses to do when they’re working daily ‘in their business’ – and will deliver a simple, no-fluff strategy and plan of action that can be relied on by me and the team.”
Jenny Kitchen, Owner, Yoyo Design, UK
Ready for The Anti Scattergun Method?
If you would like to use The Anti-Scattergun Method for your business or would like to find out more about the service, you can book a free strategy session with me.
These strategy sessions last 30 minutes and are held via Zoom.
Just click the button below to schedule a session: