The book is available as a PDF digital download

The book is available as a PDF digital download

 

"The Science of getting chosen"

How To Interrupt Customers Brains So They Choose You (And Not The Competition)

The Science Of Getting Chosen is the antidote to scattergun small business marketing advice. 

In just over 100 pages, you can cut out the confusion that comes with a lot of modern marketing advice and get back to growing your business using a unique 5-Stage System that's based on rage.

[Available as an eBook in PDF format]

 
 
 
 
 

There's been so much information over the past 10 years about ‘growth hacking’ and tactics to ‘grow your audience'.

yet businesses still fail.
Why is that?

 
BG-GREY-BANNER.png
 
 

MOst marketing advice is delivered in a scattergun way

Never before has so much marketing advice been available, yet confused so many.

The more you read, the more it overwhelms and the more it slows down your business. Implementing this advice becomes a losing battle.

 Just like this bewildered hamster, many small business owners are confused after listening to lots of scattergun marketing advice.

Just like this bewildered hamster, many small business owners are confused after listening to lots of scattergun marketing advice.

 
 
 

that’s why you need a single system that glues together all this scattergun information.

  • A system that tells you where to start your business and gives you a clear idea about how to implement what you learn.

  • A system that goes back to the fundamentals of marketing and is based on deep scientific principles of how marketing works.

  • A system that takes a business from ground zero, to launch, to thriving for many years.

 
BG-GREY-BANNER.png
 
 
book cover image@0,5x.png

INTRODUCING: "THE SCIENCE OF GETTING CHOSEN"

In just over 100 pages, learn how to interrupt customers' brains so they choose you instead of the competition.

Based on the latest scientific marketing principles, consumer psychology and my 14 years working for over 200 small and large businesses, The Science Of Getting Chosen glues together much of this scattergun marketing advice.

In one easy-to-read book, you'll learn about one marketing system that you can use for years to build a stable and profitable business, in 5 simple stages.

 
 
 
 

When you buy The Science of Getting Chosen, you'll own:

  • A Marketing mini-bible

Marketing books can go on for pages without saying much. The Science of Getting Chosen is different. This easy-to-digest, 103-page book will take you through a strict 5-stage marketing system, step-by-step, guiding you through what to do and when. Think of it as your pocket go-to 'Marketing Mini-Bible', which you’ll refer to repeatedly.

  • A Marketing Compass

Without a big team to support us, we can get lost, panic and resort to random marketing tactics. This book is different. The Science of Getting Chosen shows you where your business is in its journey, what steps you may have missed and where you need to go next. 

  • Action PLans

It’s fine to know the theory, but when it comes to real-life implementation, sometimes the theory doesn’t cut the mustard. Which is why there are clear action plans for you to do at the end of each section, so you can start implementing what you learn straight away.

 Use this book as a compass, wherever you are in your marketing journey, and you'll know which direction to take.

Use this book as a compass, wherever you are in your marketing journey, and you'll know which direction to take.

 
BG-GREY-BANNER.png
 
 Each of the 5 Stages are broken down into 5 manageable chunks with detailed information, examples, diagrams and action plans.

Each of the 5 Stages are broken down into 5 manageable chunks with detailed information, examples, diagrams and action plans.

 This book doesn't just give you lots of text, it gives you lots of examples too.

This book doesn't just give you lots of text, it gives you lots of examples too.

The 5-stages: What You'll learn

STAGE 1
- Why starting with you and what you want (and not what the customer wants) is the best place to start.
- How to make your product or service unique using a 3-step 'rage-rating'.

STAGE 2
- Learn the three vital roots that any small business needs (before they start marketing themselves).
- Why creating a product or service around one Extremely Attractive Customer will give your product or service incredible standout.

STAGE 3
- Learn the three core areas of any website or landing page layout.
- The nuts and bolts of writing a killer proposition (without having to be a pro copywriter).
- Why customers need real proof that your product or service works (and how to get that proof).

STAGE 4
- Why having a 3-month plan of marketing communications is important, even if you are in a rush to launch.
- How to pick the right marketing channels for your business (and avoid sapping hours of your time on ones that don't work).

STAGE 5
- Learn about the 3 types of marketing data measures (soft, hard and business) and why you need to use them even if your business is small.
- How much effort you should put into direct selling vs. building trust (and still hit your monthly sales targets).

 
 

We start with rage


That's what makes The Science of Getting Chosen different.

Without rage and the desire to change something for the better, no business can standout. Look at almost any successful businesses, and you'll see that they started by tapping into what makes them frustrated. 

That’s why our 5-stage system starts with a 3-step plan to tap into your rage, so you can ignite your own energy and pass this on to your customers.

 
BG-GREY-BANNER.png
 
 

What this Book is about


- Going slowly, at a pace you can manage. We know that building a business is hard and slow-going, so we don't make any 'get rich quick' promises.


- One simple marketing system based on principles of growing businesses from scientific studies, looking at hundreds of businesses (not just one or two success stories).

What it is not about

- 'Get Rich Quick' schemes, hacks or hustling.
- Sales funnel templates that promise thousands of customers in 3 months (or something equally silly).

 Only beginners believe that they can fly to success quickly. Most of the time, however, a business grows at a snail's pace.

Only beginners believe that they can fly to success quickly. Most of the time, however, a business grows at a snail's pace.

 
 
 

what other people think

"I recently downloaded your 5-stage system audio mp3 and found it incredibly helpful, a big thank you. I'm still starting up, and what you have in your 5-stages glued together a lot of things for me. One thing that struck me about the stages is how adaptable they are for start-ups.

As someone starting up, I've struggled to find the right 'how-to' guidance at a detailed enough level to get started.
Sure, there's stuff out there about building business cases, sourcing finance etc, but none of it was the right 'fit' for me.

How you've packaged your material is very useful and helpful."

 Gary Swanston, Entrepreneur, Southampton, UK

 
BG-GREY-BANNER.png
 
 

You also have my 100% money-back 'Todzilla' Guarantee

If you don't like this book, I will refund you all your money. No questions asked.

My toddler daughter likes destroying precious items for no particular reason. A bit like Godzilla. But in this case, it’s more 'Todzilla’. So she will take your copy and destroy it in any way she sees fit. It won’t be pretty.

Just send me an email, and I will return all your money.

 
 
 

+ A BONUS: "PAINT-BY-NUMBERS PLANNING"

(FOR PREMIUM BUYERS ONLY)

Too many marketing books give lots of theory, yet leave you wondering how to apply it once you've put the book down. When you buy the premium version, you'll get a paint-by-numbers planning guide about how to build each stage from the book in precise detail, and kickstart the next chapter of your small business. (Worth $10)

Bonus book@0.65.png
 
 
book cover image@0,33x.png
both books.png
BG-GREY-BANNER.png
 

WHAT HAPPENS NEXT? 

When you choose your book option, you’ll be taken to a simple payment page where you can pay by credit card or PayPal.

You'll then be sent a link (via email) to download a digital version of the book in PDF format.

If you don’t get your files within 24 hours, email me at simon@thebrainwheel.com and I’ll send them straight to you.

Goods and services provided by The Brain Wheel (part of Big Apricot Ltd). 8 Hailstone Close, Hadlow, Tonbridge, Kent, TN11 0JY, UK.