Why Customers Choose The Competition

Even When Your Product Or Service Is Clearly Superior

 
 
 
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Do you do superior work than your competition, yet they still get the customers?

When you know that you do better work than your competition, you hope that customers will pay attention to you so you can convert them into sales.

But when they go to the competition, that’s a very frustrating feeling.

It makes you feel cheated and you don’t earn the revenue or recognition that you deserve. You do the work, you create elegant results, but you don’t get the customers.

However, it's ‘pride' that is the biggest frustration. 

Yes, revenue is important, but the pride is much bigger. It's an emotional thing, not a money thing. You’re thinking “I do better work than most of these people, so why do they get the job? Why is that guy getting away with selling such bad stuff?” And that’s because it’s a factor of pride.

So, how do you get the customers that you deserve? 
How do you get them to choose you without having to resort to selling out or pushy selling tactics? How do you revive your sense of pride?

 
 
 
 
 

Emotion is the fuel that get customers’ brain wheels spinning.

At the Brain Wheel, we teach you in our books, consultancy services and free newsletters, the precise steps to get positive and strong emotional reactions from clients, so they buy from you (and not the competition).

You might think that all this emotional talk sounds a bit fluffy, but the opposite is true.

Selling with emotion makes almost twice the amount of profit as selling without emotion*. That’s because without touching an emotional nerve in your clients’ minds, there is little enthusiasm for them to choose you over the competition – no matter how elegant your work.

Yes, it is emotion that turns clients' brain wheels.

However, without the right dose of emotion, there is little more revenue, and certainly no more pride.

 Unlike these marshmallows, there’s no fluff when it comes to striking an emotional nerve in customers’ brains. Without enough emotion, they won’t notice, like or consider buying from you.     *(The Long & The Short Of It’, Institute For Practitioners in Advertising, 2013-2018, looking into over 700 brands, in 80 industries over 30 years. We like doing our research 😉)

Unlike these marshmallows, there’s no fluff when it comes to striking an emotional nerve in customers’ brains. Without enough emotion, they won’t notice, like or consider buying from you.

*(The Long & The Short Of It’, Institute For Practitioners in Advertising, 2013-2018, looking into over 700 brands, in 80 industries over 30 years. We like doing our research 😉)

 
 
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 There’s a growing stack of marketing cowboys selling misleading advice. If you want to know the sources we rigorously handpick from, email me at simon@thebrainwheel.com, and we’ll let you know :)

There’s a growing stack of marketing cowboys selling misleading advice. If you want to know the sources we rigorously handpick from, email me at simon@thebrainwheel.com, and we’ll let you know :)

How we’re different.

We are fussy about giving you the advice that is proven to work.

We rigorously handpick the very best of marketing thinking and simplify it into actionable tips, tactics and strategies, so you get the sharpest small business ideas that we can lay our hands on.

We do this because there’s a ‘Wild West’ of misleading marketing advice out there.

Too many marketing ‘guru’s’ have sold us too many get-rich-quick schemes, pushy selling tactics, and click-bait headlines.

They’ve promised a gold-rush of instant riches and mansions with pet panthers. Many of us have fallen for these dreams, in small or large ways, yet most of us aren't seeing the clients that are promised.

We don’t want to play a part in that world.

Instead, we only rely on our direct experience, the finest experts, and independent marketing bodies that many of us don’t get access to. 

That’s what gets our brain wheels spinning, and we want to do the same for you. 

 
 
 
 

Let us spin your brain wheel for free.

We believe that before you buy anything from us, you have to trust us first (that’s just good business). That’s why we encourage people to first sign up to our ‘Wheely Good Newsletter’ and try us out.

Our newsletter isn’t one of those spammy, pushy-selling newsletters. Most weeks you’ll hear from us, but some weeks you won’t and that’s because we won’t rush out a newsletter that isn’t up to scratch.

And if you don’t like it, simply unsubscribe, and you won’t have risked a penny. 

 
 
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Get started on your Brain Wheel journey today.

The best place to start is by downloading your free copy of ‘The Wasp Trap’. In it, you'll learn about how to create a strong emotional reaction from your clients in the first five lines of your website in eight easy steps.


You’ll learn about:

  • The essential eight elements that emotionally hook in customers to your website right from the start

  • Why leading with benefits is more powerful than talking about yourself

  • Why having evidence from the start gives you immediate credibility (even if your business isn't well-known)

  • How communicating a magic trick within the first few seconds will fire-up customers' emotions

  • How talking to a specific audience will get you the right customers for your business (and get rid of the time wasters).

 
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Your Brain Wheel is about to start spinning.

So, close your browser tabs for a moment, log out of Face-ache or Twit-agram, and pop on your glasses.

Go ahead and have a pootle around our site. See what you like and then get your free copy of 'The Wasp Trap' to start your journey with The Brain Wheel today.

Thanks for reading and toodle pip,

Simon | The Chief Brain

PS. Email simon@thebrainwheel.com if you have any comments or questions. We always like to hear from new people 🙂