Mar
14
6:30 PM18:30

A WHEELY GOOD MEETUP: SALES PAGE WORKSHOP & NETWORKING EVENT (The Royal Wells Hotel, Tunbridge Wells, TN4 8BE)

"WHY CUSTOMERS LEAVE YOUR SALES PAGE IMMEDIATELY (AND HOW TO HOOK THEM IN THE FIRST 5 LINES)"

Unlike a fisherman, it needn’t take all day to catch one customer to read down your sales page if you follow the right sequence.

Unlike a fisherman, it needn’t take all day to catch one customer to read down your sales page if you follow the right sequence.

When you look at your Google Analytics and see that customers are leaving your website within the first few seconds, it makes you panic a little.

Why are they leaving so fast? Don't they like the product? Is my sales copy bad? 

A lot of the time, it comes down to a failure to grasp the six main elements that go into the first few words of any web page that will hook customers on their first visit.

So what are these six magic elements, and how can a small business owner use them?

INTRODUCING:  "WHY CUSTOMERS LEAVE YOUR WEBSITE IMMEDIATELY (AND HOW TO HOOK THEM IN THE FIRST 5 LINES)" *

In a 30-minute presentation from me, Simon (aka The Chief Brain), you'll learn:

  • What are the essential six ingredients that hook in customers right from the start

  • Why leading with benefits is more powerful than talking about yourself

  • Why having evidence from the start gives you immediate credibility, even if your business isn't well-known

  • How communicating a big result within the first few seconds will fire up customers' interest

  • How talking to a specific audience will get you the right customers for your business (and get rid of the time wasters).

You'll also get: 

  • Lots of examples from businesses selling services and products doing it well and not so well

  • A PDF of the presentation slides, notes, and audio recording of the presentation

  • To meet like-minded small business owners and startups over some drinks

What makes this event different is that it's limited to a small group of people. Yes, we could run this event for 50 people, but the best learning happens in smaller groups. It's about quality over quantity. That's why we only allow up to 20 people.

*This focusses only on sales pages and not homepages (that’s a topic for another day)

What others think about this presentation:

“In life we have a habit of over-complicating and overthinking what we want to achieve, but this is a brilliant approach, it’s so simplistic and easy to apply. There’s definite mileage in overlaying Simon’s method to your website.”, Katrina Walker – Warners Solicitors, UK

"I was hesitant because I didn't have enough knowledge of IT and thought it might intimidate me. What I like most of all was how important making an impact is and how vitally important it is to keep attention in the first five lines of website. Seeing lots of examples of other sites was important in understanding the do' s and don’ts of getting your copy correct. I also appreciated how simple writing is best, how a good message is not necessarily enough, and how much you can say without using many words.”, Angela Howells – Westerham Council, UK

"I wasn't sure if I would benefit. I discovered there is always room to learn! One of the most useful parts of the content was about how to structure a written piece... for the opening of my website.”, Andrea Starbuck – Ten2Two, UK

DATE & TIME: Thursday 14th March, 6.30pm-8.30pm

VENUE: The Royal Wells Hotel, Mount Ephraim, Tunbridge Wells, Kent, TN4 8BE 

20 SPACES ONLY

PRICE: FREE

N.B. WHEN YOU SIGN UP TO THIS EVENT, YOUR EMAIL ADDRESS WILL BE ADDED TO THE BRAIN WHEEL'S NEWSLETTER GROUP, IN ORDER FOR YOU TO BE ABLE TO ATTEND THIS EVENT.

And when you sign up, you'll also get a free ebook introducing you to:The Wasp Trap' "Why Customers Leave Your Website Immediately (and how to hook them in the first 5 lines).

Yes, this is the same title as the presentation, but what you’ll see is a newer, updated version and we like attendees to read the notes beforehand. We find it makes for better sessions, because people can then come armed with questions and everyone gets more from the event. Might sound odd, but it’s true!

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Nov
23
6:30 PM18:30

Social Media Surgery

Free talk

"CREATE A KNOCKOUT SOCIAL MEDIA PERSONALITY IN JUST 57 MINUTES"

Location: Côte Brasserie, Sevenoaks, Kent

Why not pop along after work to one of our free local sessions about how to build your business online, grow your brand personality with confidence and get the most out of social media?

Combining expert, original thinking inspired by our experience of working with 150 brands, there'll be a short presentation from Simon, followed by a Q&A. Plus a bite to eat, drinks and a chance to chat to Simon and Sarah  what's not to like?

We look forward to welcoming you and answering your questions!

25 spaces per event. 
Please email simon@thebigapricot.com to book your place.

 

PS. Please note, if you sign up to either of these events, you will be opted in to receive The Big Apricot's fortnightly email newsletters. Packed with advice, each one is researched and crafted by Simon. You'll also get a free 5,000 word report called "Spartan Research – Know Your Customers' Needs (Even If You Don't Have Much Budget)”. Click HERE to get it. 

PPS. Each newsletter is designed to be non-spammy, but if you don’t like the newsletters, just unsubscribe at any time :o)

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Nov
16
6:30 PM18:30

Social Media Surgery

Free talk

"Create A Knockout Social Media Personality In Just 57 minutes"

Location: Black Pig Pub & Dining Room, Tunbridge Wells, Kent

Why not pop along after work to one of our free local sessions about how to build your business online, grow your brand personality with confidence and get the most out of social media?

Combining expert, original thinking inspired by our experience of working with 150 brands, there'll be a short presentation from Simon, followed by a Q&A. Plus a bite to eat, drinks and a chance to chat to Simon and Sarah  what's not to like?

We look forward to welcoming you and answering your questions!

25 spaces per event. 
Please email simon@thebigapricot.com to book your place.

 

PS. Please note, if you sign up to either of these events, you will be opted in to receive The Big Apricot's fortnightly email newsletters. Packed with advice, each one is researched and crafted by Simon. You'll also get a free 5,000 word report called "Spartan Research – Know Your Customers' Needs (Even If You Don't Have Much Budget)”. Click HERE to get it. 

PPS. Each newsletter is designed to be non-spammy, but if you don’t like the newsletters, just unsubscribe at any time :o)

 

 

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