If you’re driving yourself bananas and want to come up with a catchy tagline, try this technique to get a quick and powerful result :)Read More
This post is a little bit different because it's about a bigger question:
why is it that no matter how impressive the services and products you put out, your prospects are still choosing to go to your competitors?
How do you grow a business if you’ve got kids, and don’t have the time or space to grow a business from your parents’ bedroom (like all those other startup success stories)?Read More
A few weeks ago, four of my Wheely Good Newsletter members attended a live online Q&A session with me.
It proved a useful session and there was one particularly pertinent question that came from it that I wanted to share with you…
Posts and articles that start with 'Hey, check out this podcast I was on the other day and listen to all the things I said', can sometimes be a bit of a turn-off.
However, I'm going to start this post by saying just that, as I’ve good news to share with you that’s also useful…
If you're trying to get customers to sign up to a newsletter, to try your product for free, or buy it even, choosing the right words for a Call To Action button play an important role.
Fortunately, it doesn't need to be difficult…
It doesn't matter whether you sell beds, beer or high-end fashion, every business should have its own magic trick.
How do you write a 100-page ebook in three months, outside your 9 to 5 when there are meals to cook, work to do and Bake Off's on telly? That’s where Extreme Writing comes in.
In around 15 minutes’ reading, find out about how you can drastically improve your writing and the quality of your marketing content.Read More
60% of the content we produce is poor or ineffective according to Havas Meaningful Brands report. So how do we produce content that people want to read, watch or listen to?Read More
What do I mean by an 'Or Else!' Factor?
An ‘Or Else!’ Factor helps you focus on your number one priority in life: the one thing that you don’t want to lose. Doing this will help you turn your ideas and dreams into a real-life business and lifestyle.
Read on to find out how to prioritise your priorities in life…
Dennie, one of my email consultancy clients who runs Old Style Dating, posted this question in The Lab:
“Do you have to spend thousands on SEO to make it work?”.
My first thought was, “No, but a lot of SEO companies over-complicate it in order to charge you more.”
I wasn’t 100% sure however, so I interviewed David, an SEO specialist and all-round clever Columbian chap about how to get the most out of SEO when you’re a small business…
We’re all knowledgeable in our own fields, but what if our competitors know as much as we do? How do we create marketing content that is different from the rest when the rest are saying similar stuff?
The answer isn’t as difficult as you may think. Being ignorant and writing about something that you don’t know about (rather than what you do) will help you create content that stands out from the crowd.
Not proofing something properly is like starting a long car journey without checking your tyres and oil first. You may have a nice car, but a flat tyre will let you down (excuse the pun).
So read on for the 10 Golden Rules of Proofreading, and at the end of this article is a Free Proofing Checklist.
There’s a temptation for startups to want to behave like big companies in the belief that you'll get more customers. There’s a fear of needing to get it right first, and to look the part.
But startups usually don’t have the time or money to behave like larger, established businesses and get it ‘perfect’ first time.
Instead, we need to work in a different way.
We need to play to our strengths of being a small business…
Big businesses seem like they have all the customers they need. But if you are a small business, especially one that’s starting up, how do you get even one tiny customer to buy from you?Read More
This post is a biggie. Previously released as a 5-week mini course, 'How to Quick-Step Your Way To Being Different From The Competition From Day 1' teaches you how to make your brand, product or service different from the competition in just 5 parts. And here you have all 5 parts in one place. Neat eh?Read More
We all want lots of customers, but we often fear being niche when communicating to customers. But it turns out that being niche is the secret sauce to getting more customers. So how do we do it? What are the secret ingredients to this secret sauce?Read More
Channelled in the right way, a dose of rage can be useful when setting up or reviving a business. In this post I show that finding what makes you angry and standing for something injects gusto, determination and focus into a business. What inspires you will inspire others – notably your customers.
If you signed up recently to The Brain Wheel’s closed Facebook group, The Lab, you may have seen this question from one of our members, Paul Taylor:
"With Facebook's algorithmic changes recently introduced, can you give us a background to what that means, and a few tips on how to plan / workaround for businesses with small social media budgets please?"
I wanted to bring this question out of 'The Lab' and share the answer that I gave Paul in this blog post.
Click through to read moreRead More
A few weeks ago, I launched my first eBook. It's about Instagram and how to transform an unsexy product on Instagram (and sell). On my 'journey' of writing it, I made some silly mistakes that I hope never to repeat. Some small, some large. And I thought I'd share them with you.
If you produce (or want to produce) online information products and eBooks to make money online, please do read on.