There’s a temptation for startups to want to behave like big companies in the belief that you'll get more customers. There’s a fear of needing to get it right first, and to look the part.
But startups usually don’t have the time or money to behave like larger, established businesses and get it ‘perfect’ first time.
Instead, we need to work in a different way.
We need to play to our strengths of being a small business…