Find Your ‘Or Else!’ Factor…or else!

What do I mean by an 'Or Else!' Factor?

An ‘Or Else!’ Factor helps you focus on your number one priority in life: the one thing that you don’t want to lose. Doing this will help you turn your ideas and dreams into a real-life business and lifestyle.

Read on to find out how to prioritise your priorities in life…

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Do you have to spend thousands on SEO to make it work?

Dennie, one of my email consultancy clients who runs Old Style Dating, posted this question in The Lab:

“Do you have to spend thousands on SEO to make it work?”. 

My first thought was, “No, but a lot of SEO companies over-complicate it in order to charge you more.” 

I wasn’t 100% sure however, so I interviewed David, an SEO specialist and all-round clever Columbian chap about how to get the most out of SEO when you’re a small business…

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It’s Wise To Be Ignorant – Why Writing About What You Don't Know Keeps Your Marketing Fresh

We’re all knowledgeable in our own fields, but what if our competitors know as much as we do? How do we create marketing content that is different from the rest when the rest are saying similar stuff?

The answer isn’t as difficult as you may think. Being ignorant and writing about something that you don’t know about (rather than what you do) will help you create content that stands out from the crowd.

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Be The Size You Are Now

There’s a temptation for startups to want to behave like big companies in the belief that you'll get more customers. There’s a fear of needing to get it right first, and to look the part.
 
But startups usually don’t have the time or money to behave like larger, established businesses and get it ‘perfect’ first time.

Instead, we need to work in a different way.
We need to play to our strengths of being a small business…

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Don’t Fear The Niche: How To Create A Niche Competitive Positioning For Your Business (Without Fear Of Losing Customers)

We all want lots of customers, but we often fear being niche when communicating to customers. But it turns out that being niche is the secret sauce to getting more customers. So how do we do it? What are the secret ingredients to this secret sauce?

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How Facebook’s Algorithms Harm Small Businesses with Small Budgets (And What You Can Do About It)

If you signed up recently to The Brain Wheel’s closed Facebook group, The Lab, you may have seen this question from one of our members, Paul Taylor:

"With Facebook's algorithmic changes recently introduced, can you give us a background to what that means, and a few tips on how to plan / workaround for businesses with small social media budgets please?"

I wanted to bring this question out of 'The Lab' and share the answer that I gave Paul in this blog post.

Click through to read more

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3 Silly Mistakes I Made Before Launching My First eBook

A few weeks ago, I launched my first eBook. It's about Instagram and how to transform an unsexy product on Instagram (and sell). On my 'journey' of writing it, I made some silly mistakes that I hope never to repeat. Some small, some large. And I thought I'd share them with you.
 
If you produce (or want to produce) online information products and eBooks to make money online, please do read on.

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Why You And Your Customers Need To Know About These 4 Boring Letters: GDPR

4 letters: GDPR. How boring does that sound?

Boring as it may seem, GDPR (General Data Protection Regulation) is vital for any business owner who has a database of customers’ email addresses and personal details to be aware of. Which I imagine is all of us here reading.

The GDPR is a new piece of EU legislation coming out in May 2018.

Have you heard about GDPR? If not, read on...

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The Myth of 'Free' Marketing (And How To Sell Respectfully Instead)

Over the past few weeks I’ve given two free presentations about how to build a knockout social media personality.
The events were marketed as ‘free’, as no one had to pay to attend.

But were they truly ‘free’? 
We all know that the word ‘free’ almost always comes with strings attached. Whether it's a free event, a free white paper or a complimentary gym session, there's almost always a ‘sell’ further down the line. Some are very pushy, a few are gentle and respectful.
Yet, it’s expected isn’t it? That’s how marketing works, right...? 

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How To Avoid Ugly KPIs (And Pick Better Ones)

KPIs don't need to be hard to understand. Yet often we pick the wrong ones because we are bamboozled by the abundance of them online. This article gives businesses 3 ways to simplify choosing the right KPIs and avoiding the ugly, confusing ones. All which means that businesses can see how their marketing is performing with clarity (not confusion). Read on...

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How An Irate Cow And A 37-Minute Walk Can Give Priceless Ideas

Hi

Recently, I've got into walking to clear my head. So this article is all about how taking a walk in the fresh air can turn you into a brighter decision-maker. 

It's a bit zany, but then again, many of the best articles are. 

Some of my other articles on this site are quite in-depth, so this one has a bit of a lighter feel. 

Enjoy.

Simon | The Chief Brain

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