Be The Size You Are Now

There’s a temptation for startups to want to behave like big companies in the belief that you'll get more customers. There’s a fear of needing to get it right first, and to look the part.
 
But startups usually don’t have the time or money to behave like larger, established businesses and get it ‘perfect’ first time.

Instead, we need to work in a different way.
We need to play to our strengths of being a small business…

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Don’t Fear The Niche: How To Create A Niche Competitive Positioning For Your Business (Without Fear Of Losing Customers)

We all want lots of customers, but we often fear being niche when communicating to customers. But it turns out that being niche is the secret sauce to getting more customers. So how do we do it? What are the secret ingredients to this secret sauce?

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How Facebook’s Algorithms Harm Small Businesses with Small Budgets (And What You Can Do About It)

If you signed up recently to The Brain Wheel’s closed Facebook group, The Lab, you may have seen this question from one of our members, Paul Taylor:

"With Facebook's algorithmic changes recently introduced, can you give us a background to what that means, and a few tips on how to plan / workaround for businesses with small social media budgets please?"

I wanted to bring this question out of 'The Lab' and share the answer that I gave Paul in this blog post.

Click through to read more

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3 Silly Mistakes I Made Before Launching My First eBook

A few weeks ago, I launched my first eBook. It's about Instagram and how to transform an unsexy product on Instagram (and sell). On my 'journey' of writing it, I made some silly mistakes that I hope never to repeat. Some small, some large. And I thought I'd share them with you.
 
If you produce (or want to produce) online information products and eBooks to make money online, please do read on.

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Why You And Your Customers Need To Know About These 4 Boring Letters: GDPR

4 letters: GDPR. How boring does that sound?

Boring as it may seem, GDPR (General Data Protection Regulation) is vital for any business owner who has a database of customers’ email addresses and personal details to be aware of. Which I imagine is all of us here reading.

The GDPR is a new piece of EU legislation coming out in May 2018.

Have you heard about GDPR? If not, read on...

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The Myth of 'Free' Marketing (And How To Sell Respectfully Instead)

Over the past few weeks I’ve given two free presentations about how to build a knockout social media personality.
The events were marketed as ‘free’, as no one had to pay to attend.

But were they truly ‘free’? 
We all know that the word ‘free’ almost always comes with strings attached. Whether it's a free event, a free white paper or a complimentary gym session, there's almost always a ‘sell’ further down the line. Some are very pushy, a few are gentle and respectful.
Yet, it’s expected isn’t it? That’s how marketing works, right...? 

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How To Avoid Ugly KPIs (And Pick Better Ones)

KPIs don't need to be hard to understand. Yet often we pick the wrong ones because we are bamboozled by the abundance of them online. This article gives businesses 3 ways to simplify choosing the right KPIs and avoiding the ugly, confusing ones. All which means that businesses can see how their marketing is performing with clarity (not confusion). Read on...

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How An Irate Cow And A 37-Minute Walk Can Give Priceless Ideas

Hi

Recently, I've got into walking to clear my head. So this article is all about how taking a walk in the fresh air can turn you into a brighter decision-maker. 

It's a bit zany, but then again, many of the best articles are. 

Some of my other articles on this site are quite in-depth, so this one has a bit of a lighter feel. 

Enjoy.

Simon | The Chief Brain

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How To Survive Your First Year As A Freelancer

Hi,

Many of us use freelancing as a way to transition from a full-time job to running our own business.

Freelancing can be a wonderful way to keep the money coming in, whilst giving us the freedom to work on a new business.

Below is an article about how to survive your first year as a freelancer while setting up a business on the side. It’s an honest account based on much of my own experience.

I hope you enjoy it.

Simon | The Chief Brain

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Demystifying The Art Of 'Social Selling'

Hi,

A few weeks back, I offered to write a free article for my newsletter in which I answer a specific marketing problem from anyone on my newsletter list.

One friend, Will, wanted to find other options to ‘cold calling’. And one idea I’d heard about was about ‘Social Selling’. It’s a new technique and not many people know about it – yet.

But it really can work. Especially if you are selling from one business to another where fewer people are involved.

I interviewed social selling expert Jonathon Barnes and asked how he does it.

So, instead of a report, here’s my interview with Jonathon for you.

I found it fascinating and I hope it helps you with your marketing.

Simon | The Chief Brain

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Why It’s Time To Get Real About Social Media

Hi,

This post is about the pros and cons of using social media for small businesses and how best to use it. Over the years, I have seen businesses of all sizes throw money down the drain on social media. It’s clear to be now that there are right and wrong ways of using it. So, I wrote this article from the heart and out of concern for your budgets.

Some bits might be controversial, but those make for the most interesting articles, don’t they?

If you have any questions or comments about the article, do leave a comment below

Best,

Simon | The Chief Brain

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