Why You Can Be Only 20% Better Than Your Competition And Still Make A Decent Living

There’s a lot in the lesson of doing something that’s only 20% better.

(And it’s not a lazy man's quick win to marketing.)

There is some street-smart thinking behind it.

And that's what I want to talk to you about today: how making a product or service only 20% better is all you need to do.

You don't have to re-invent the wheel or disrupt a market place.

You can do something 20% better and have a good life doing so.

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3 Clever Startups Who Did Things 10 Times Better In Spite Of Intense Competition (And What You Can Learn From Them)

Something that sounds odd doesn't mean it's not true.
Did you know that people who see your Facebook posts but don't ever click 'like' or 'share' are more likely to buy from you? Odd but true.
Did you know that longer copy converts better than shorter copy on a sales page when your business isn't well known? Odd but true.
And did you know that when you have lots of competition, winning business can actually be easier for you, not harder? Again, odd but true.
Read more about the last one in this week’s post.

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How 3 Types Of Feedback That Will Grow Your Business Much, Much Faster

The truth is that ‘tough feedback’ is a gift wrapped in pain.

It doesn’t feel nice to hear negative feedback, it hurts. It gets us ranting, it makes us feel dejected, but that is only for a little while. After a few hours, we have the knowledge, the insight, to make things even better. And that’s why feedback is a gift.

When we ask for feedback, however, there are three specific ways of getting ‘tough feedback’.

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3 Very Sensible Ways To Choose The Right Idea For Your Business

Which niche should you choose when you start a business? Or should you choose one at all?

Here are some common questions and fears that might be spinning around your brain wheel:
Do I have the right skills to create a niche?
I worry that I might be a bit of generalist and not good at one specific thing.
I'm not sure which path I should go down and if I choose the wrong one, will I be wasting my time? 
I'm worried I might waste hours following one niche business idea that turns out to be a nightmare!

Find out more in this article…

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Why You Won’t Be A Millionaire Straightaway (And That’s A Good Thing).

The internet is riddled with stories of '10-Bob Millionaires'. 
These stories are from people who make it look like they make a big profit (but don't).
They make us feel like we're the losers and should be earning oodles of cash.

Instead, we need to forget these stories and think of doing something different.
What should we be thinking or doing?
And what is a '10-Bob Millionaire' anyway?
How will it help you run your business better?

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Find Your ‘Or Else!’ Factor…or else!

What do I mean by an 'Or Else!' Factor?

An ‘Or Else!’ Factor helps you focus on your number one priority in life: the one thing that you don’t want to lose. Doing this will help you turn your ideas and dreams into a real-life business and lifestyle.

Read on to find out how to prioritise your priorities in life…

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Do you have to spend thousands on SEO to make it work?

Dennie, one of my email consultancy clients who runs Old Style Dating, posted this question in The Lab:

“Do you have to spend thousands on SEO to make it work?”. 

My first thought was, “No, but a lot of SEO companies over-complicate it in order to charge you more.” 

I wasn’t 100% sure however, so I interviewed David, an SEO specialist and all-round clever Columbian chap about how to get the most out of SEO when you’re a small business…

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It’s Wise To Be Ignorant – Why Writing About What You Don't Know Keeps Your Marketing Fresh

We’re all knowledgeable in our own fields, but what if our competitors know as much as we do? How do we create marketing content that is different from the rest when the rest are saying similar stuff?

The answer isn’t as difficult as you may think. Being ignorant and writing about something that you don’t know about (rather than what you do) will help you create content that stands out from the crowd.

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Be The Size You Are Now

There’s a temptation for startups to want to behave like big companies in the belief that you'll get more customers. There’s a fear of needing to get it right first, and to look the part.
But startups usually don’t have the time or money to behave like larger, established businesses and get it ‘perfect’ first time.

Instead, we need to work in a different way.
We need to play to our strengths of being a small business…

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