There’s a lot in the lesson of doing something that’s only 20% better.
(And it’s not a lazy man's quick win to marketing.)
There is some street-smart thinking behind it.
And that's what I want to talk to you about today: how making a product or service only 20% better is all you need to do.
You don't have to re-invent the wheel or disrupt a market place.
You can do something 20% better and have a good life doing so.