Hello. I am Simon, Chief Brain At The Brain Wheel.
I am not one of those marketing ‘gurus’ selling misleading get-rich-quick schemes and dreams.
Instead, I set up the Brain Wheel to stand against this get-rich-quick, ‘Wild West’ of misleading marketing advice.
That’s why my philosophy is the opposite to this world.
My approach is methodical, thorough and thoughtful and it does not always follow the status quo. I rigorously handpick the best of marketing thinking that many never get access to and simplify it for small businesses (even if it goes against popular click-bait headlines).
Above all, I make sure that my customers get thinking that comes from my direct experience, working for 214 small and large businesses (including Coca Cola, Honda and Vodafone and Saatchi & Saatchi).
Before I show you how I make the healthiest breakfast on the planet, let me tell you a bit about me…
My story began at Saatchi & Saatchi.
My name is Simon Lamey and I am The Chief Brain at The Brain Wheel :o). My story starts in February 2005 at Saatchi & Saatchi advertising agency (a long time before the words 'Brain Wheel' had entered my head). Being one of the most famous ad agencies, it was a fine place to cut one's teeth, managing clients' advertising accounts, and helping to deliver the ads they wanted.
I started out advertising cement.
Yep, it's possible to advertise cement. And then I moved onto Irish shopping centres. And then back to more cement. But as I worked my way onto 'bigger’ clients, it wasn’t as glamorous as I thought. The mix of over-inflated egos, excessive business jargon, and all-the-hours-working quickly wore thin.
From Saatchi & Saatchi to focus groups.
It was a deep curiosity for human psychology which took me into qualitative market research in 2007.
When I was a market researcher, I ran over 150 hours of focus groups and one-to-one interviews. I’ve even followed people around with video cameras, watching what they did in their everyday lives, observing closely.
The whole experience taught me to listen and watch people a lot, and to speak less.
Businesses like Virgin Trains, The British Government, Lloyds Banking Group, RBS, HSBC, BBC, Lucozade, The Green Alliance have all paid me to understand their customers.
In 2011, life got strategic.
Increasingly, I advised clients by creating strategies that attract customers via social media, websites, apps, email, content marketing, events, and retail. It got me hooked on developing simple strategies that help businesses with their marketing in a digital world.
I’ve been lucky enough to work with brands such as Honda, Suzuki, Baskin Robbins, Dunkin' Donuts, Police Fashion, TaylorMade Golf, Sage, Oracle, and Vodafone. And I gained lessons from working with these bigger brands that I can bring to small businesses today.
I preferred smaller businesses.
After a few years, I found that these big clients weren’t as down-to-earth or as fun as the smaller clients that I worked with. So I decided to set up The Brain Wheel to help small and startup businesses market themselves using the best bits of big brand thinking.
Working with smaller businesses allows me to get to know the business owner well and understand what they really need.
‘Variety’ is the spice of good marketing advice.
I use my background from working in advertising, market research and digital strategy to advise small businesses on their marketing, through consultancy, training and books. My ‘hybrid’ past adds spice to the direction that I give clients with alternative angles to solve a problem, helping them out of the murky waters of short-term, tactical marketing. Sometimes I do this from a client’s office, sometimes I do at home via Skype, Google Hangouts, or Zoom.
Outside of work, I make the healthiest breakfast known to man (I think).
I swear that I make the healthiest breakfast in the world for me and my family.
I like to think of it like a starter, main and dessert.
Starter is a pint of water when you wake up, then one protein whey isolate shake + one pint of water, one teaspoon of local organic honey (or agave syrup) and one tablespoon of olive oil.
Mains is a bowl of oats (5 tbsp), organic chia seeds (4 tbsp), all-natural peanut butter (1 tbsp), a splash of organic milk (or almond or whatever you prefer) + hot water, a sprinkle of cinnamon and turmeric, mixed with berries, raisins, and half a banana and flaxseed (1 tbsp).
Dessert is simply a green tea.
If you can beat this breakfast for healthiness and taste, please send it to me. If you try out my recipe, let me know what you think!
If you've read this far, thanks for reading and I hope that you have got to know the real me a little bit better.
Simon | The Chief Brain
PS. *I’m happy to provide my select list of sources. Just email me at email@example.com and I’ll email you back :)
PPS. Here are few pictures from my home life of my family at home relaxing