About Us - The Brain Wheel

About us 

Simon, Sarah and their three kids, living 40 miles outside of London.

You’ve found Brian the brain hamster! Click on him for your free ‘antisocial, social media guide’ about why social media doesn’t generate leads – and what you can do about it. No email address required, it’s 100% free.

So what’s the back story? Who’s this ‘Simon’ guy?

Simon’s marketing story starts with cement. (Yes, that’s “cement”).

In 2005, he started at Saatchi & Saatchi, hoping to work on glamorous accounts like Toyota and Proctor & Gamble.But dull cement is where he it began – and ended.

Bye bye cement.

Yes, he got bored, and moved to market research to understand how customers really think about advertising. He’d show big ad campaigns to everyday customers and ran hundreds of hours of focus groups and interviews. In 2011, Simon took his lessons to swish London ad agencies, working as a strategist working on many major brands until 2019.

Simon met Sarah.

Sarah spent the best part of a decade as a copywriter and marketing professional for London charities and the world famous arts centre, the Barbican. In 2007, Simon and Sarah met at a friend’s birthday, and – well, let’s just say, 12 years and three children later, here we are.

A Christmas walk in December 2019, and the twin babies wearing their own Christmas hats 🙂

In 2019, we set up The Brain Wheel.

We wanted our own, family-run business so we could see our kids more – and avoid the long hours and office politics of working in London.

Together we had many lessons that weren’t told to smaller businesses – and they needed sharing. It’s time to let the cat out of the bag.

So, that’s our potted history.

If you want to know more, email simon@thebrainwheel.com and we’ll get back to you ‘lickety-split’ (as my grannie would also say). It’s nice to hear from new people.

Thanks for reading and toodle pip 🙂

Simon & Sarah

PS. to get a flavour of us, listen to some podcasts that we’ve guested on:
1. The Sales Prospector Podcast
2. MicroFamous Podcast
3. Innovabiz Podcast
4. Samantha Riley Podcast
5. The Mark Struczewski Podcast
6. WP-Tonic Podcast

PPS. Our very healthy breakfast recipe.

Every morning we eat an extremely healthy breakfast recipe, that you might enjoy. It sets us up for the day and sharing it, might just make us seem a tad cooler than the parents of three kids that we really are!

The raw breakfast ingredients in a bowl before the soy milk and frozen fruit top it off

oats (6 tbsp)
all-natural peanut butter (1 tbsp)
soy milk (1-2 cups)
protein powder (1 scoop) – optional
a sprinkle of cinnamon and turmeric
a few raisins
1 cup of frozen blueberries (yes, they have to be frozen)
half a banana
hempseed (1table spoon)
flaxseed (1 tbsp)
coco nibs (1 teaspoon)
chia seeds (1 tablespoon)

Do let me know if you try it – could it be the healthiest breakfast out there? ;0)

Want to join our newsletter?

Access game-changing content marketing ideas that your competitors probably won’t know about, every Saturday.

We care about your privacy. Read our Privacy Policy.