About - The Brain Wheel

My Mission (And A Bit About Me).

Me, my wife, Sarah, and our three kids, living 40 miles outside of London.

You’ve found Brian the brain hamster! Click on him for your free ‘antisocial, social media guide’ about why social media doesn’t generate leads – and what you can do about it. 

I’m on a mission to set a far higher standard of marketing advice for business owners and entrepreneurs.

Smaller businesses get a raw deal. Scam artists, unprofessional ‘gurus’ regurgitating what’s on Google, offering dreadful client care. I find it unprofessional, plain wrong, and is the opposite of what I experienced working for London marketing teams over 15 years.

That’s why I rigorously handpick from the most trusted marketing science and advice our there –  then simplify it. I give clients the 360 picture, so they make smarter decisions without slowing down.

But what’s the back story? Who’s this ‘Simon’ guy?

My marketing story starts with cement. (Yes, that’s “cement”).

In 2005, I started at Saatchi & Saatchi, hoping to work on glamorous accounts like Toyota and Proctor & Gamble. But dull cement is where it began – and ended.

Bye-bye cement.

Yes, I got bored and moved to market research to understand how customers really think about advertising. I’d show big ad campaigns to everyday customers and run hundreds of hours of focus groups and interviews. In 2011, I took these lessons to swish London ad agencies, working as a strategist working on many major brands until 2019.

Simon met Sarah.

Sarah, my wife, spent the best part of a decade as a copywriter and marketing professional for London charities and the world-famous arts centre, the Barbican. In 2007, I met Sarah at a friend’s birthday, and – well, let’s just say, 12 years and three children later, here we are.

A Christmas walk in December 2019, and the twin babies wearing their own Christmas hats 🙂

In 2019, I set up The Brain Wheel.

I wanted my own home-run business, so I could see Sarah and the kids more – and avoid the long hours and office politics of working in London.

I realised that I had many lessons that weren’t told to smaller businesses – and they needed sharing. It was time to let the cat out of the bag and up the standard of marketing advice.

That’s my potted history.

If you want to know more, email simon@thebrainwheel.com and I’ll get back to you ‘lickety-split’ (as my grannie would say). It’s good to hear from new people.

Thanks for reading and toodle pip 🙂


PS. to get a flavour of how I think, listen to some podcasts that we’ve guested on:
1. The Sales Prospector Podcast
2. MicroFamous Podcast
3. Innovabiz Podcast
4. Samantha Riley Podcast
5. The Mark Struczewski Podcast
6. WP-Tonic Podcast

PPS. One very healthy breakfast recipe.

Every morning I eat an extremely healthy breakfast recipe, that you might enjoy. It sets me up for the day and sharing it, might just make me seem a tad cooler than the dad of three kids that I really am.

The raw breakfast ingredients in a bowl before the soy milk and frozen fruit top it off

oats (6 tbsp)
all-natural peanut butter (1 tbsp)
soy milk (1-2 cups)
protein powder (1 scoop) – optional
a sprinkle of cinnamon and turmeric
a few raisins
1 cup of frozen blueberries (yes, they have to be frozen)
half a banana
hempseed (1table spoon)
flaxseed (1 tbsp)
coco nibs (1 teaspoon)
chia seeds (1 tablespoon)

Do let me know if you try it – could it be the healthiest breakfast out there? ;0)