Why people click on your
(and why they ignore them)
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– D’Anne, WebOpter, Small Business Owner, USA
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Why your enemy is crap content
Businesses publish content ‘willy nilly’ (as my grannie used to say).
Yes, anyone can publish content at the push of a button, but it doesn’t mean that it will do anything for your sales figures. As the famous adman Dave Abbot said:
Shit that arrives at the speed of light is still shit when it gets there.
There’s a sea of crap content out there.
With tens of millions of pieces of content published every second, it’s no surprise that 63% of content created by businesses is ‘poor, irrelevant, or fails to deliver’ and 19 out of 20 pieces get no engagement whatsoever. Crikey.
It’s time to stop that brain hamster!
In every customers’ brain, there’s a hamster that runs on autopilot, ignoring most marketing content, spinning in its wheel. But what if we could get that brain hamster to pause and pay attention to what you have to say?
We help ambitious small businesses get noticed (not ignored).
We offer marketing training and consultancy on how to create content that gets clicked, consumed and shared – so that you can grab the attention of your customers’ brain hamsters.
With us, you get the inside scoop.
Working in London marketing teams since 2005, we spotted how big brands accessed game-changing advice about what really works in marketing – but smaller businesses didn’t.
And this made us worry.
What if smaller businesses were the last to know? What if they only had access to the ‘Wild West’ of get-rich-quick scammers, clickbait articles and unqualified ‘coaches’? That’s why we rigorously handpick the most trusted marketing science, simplify it, and bring it to you.
Why trust us?
We’ve worked for well over 227 brands large and small since 2005. We have a list of professional awards and qualifications in marketing effectiveness, copywriting, advanced market research (and more) – including Simon winning ‘Strategist Of The Year’ at the Yuno Juno awards in 2019.
I have to say that Simon is up there with the best of them. What I love about his approach is that nothing is ever ripped off and replaced.
– Caroline Lotinga, Director, MOI Global, UK
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In it, you’ll get smart content marketing tips, tactics and strategies that your competitors are unlikely to be nosing at. Our newsletters are backed by hard-evidence, and are as rock-solid as Arnie in his 1980s films. That’s our promise.
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