Stop customers buying on autopilot (and choose you instead).


We show you how to interrupt customers’ brains so they choose you over the competition. Through marketing consultancy, courses and books, we’ve helped over 200 businesses get chosen consistently by customers.

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What’s The Brain Wheel?

In every customer's brain there is a wheel with a hamster on it. And that hamster goes round on its wheel, day in day out, making customers do things on autopilot, like buying things without thinking.


Customers buy the same familiar brands over and over again.

The same box of cereal, the same make of car, the same brand of shoes, as the hamster runs on its wheel in their brains.


this is your problem

How do you stop this wheel? How do you interrupt that little hamster in customers’ brains so that they notice your business? How do you get customers to choose you and not the same old product?

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Welcome to 'The Science Of Getting Chosen'.

The Science Of Getting Chosen is a 5-stage marketing process that tells you how to interrupt customers’ brains so they choose you over the competition.

This system helps you as a business owner find answers to those important questions like…

'Who's my target audience?' 'What do I say to them?' 'How is my business any different?’.

The Science Of Getting Chosen is based on the latest evidence from marketing science, consumer psychology and my work for over 170 large and small businesses.


How is The Brain Wheel’s approach different?

It’s not the size of a business, but the size of the idea at the heart of a business that makes it great. Too many businesses spend all of their energy on short-term, tactical marketing, and leap blindly from one tactic to another, without finding their 'Bold Idea'.

Without a ‘Bold Idea’, you’ll blend in with the competition. That’s why I help you find and communicate yours using our 3 step 'Rage Rating' process, so you will give customers a big reason to buy from you for many years.


How do I know this Brain Wheel thing is going to help me?

I recommend that you 'try before you buy'.

Why? Because by reading my free content first, you will quickly see that it’s not the same old marketing fluff you see elsewhere. Start by reading a few of the articles on my blog first.

If you like what you read, then sign up to my weekly newsletter.

Called 'The Wheely Good Newsletter', you'll get long reads, short reads, mini-courses, product updates and curious business ideas to stimulate your thinking.


Once you sign up...’ll get friendly, expert small-business marketing advice delivered to your inbox once a week without any spammy, pushy selling tactics (eugh).

You’ll get rigorous thinking based on The Science of Getting Chosen to help grow your business. I work hard to make each newsletter relevant and helpful, crafted with care, every time.

Plus... can read my free newsletter for as long as you like without having to risk a penny.

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Why people subscribe to my newsletter.


"I collect lots of shiny information as I think I might be able to learn something or use it.  More often than not, it tends to end in an unsubscribe, as the barrage of emails that follow on have a constant up-sell that gets very tedious. However, I found Simon's free Spartan Research report informative, and the follow-on newsletters easy to to consume. I think how Simon's packaged his material is very useful and helpful."

Gary Swanston – Entrepreneur, Southampton UK


"I think I have to believe there's a real benefit to me when signing up to a newsletter, and it is going to make me smarter/richer/healthier etc. I subscribe to Simon’s newsletters because I know the content will be interesting, practical, personal and devoid of ego. The advice is a fantastic source of ideas and tips for the things you know you should be doing better." 

Miles Redgrave – Client Success Manager, ResiAnalytics, UK

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"Finally, a newsletter that I really like! It's full of useful insights and practical tips that I can apply to my business right away."

Jonathan Reese – Director, Waliba, UK

"Love it: it’s packed full of applicable content, well-researched and plenty of real-world examples and case studies." 

Ian Thwaites – Director of LevelWater Charity, UK

"Simon's newsletter is a welcome relief from the fluff that permeates online marketing. Filled with actionable tidbits, 'real life' business lessons and unusual insights overlooked by others, it's on my 'must open' email list."

D'Anne – WebOpter, New Mexico

"How refreshing to be sent an email in which someone has dared to write genuine, humorous, intelligent comment that actually tells you something you want to know. Thank you Simon Lamey!"

Jo McCarthy – Director,
Summit Marketing Services, UK

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Once you sign up to our Wheely Good Newsletter, you'll also get a terrific ebook: The Wasp Trap: Why Customers Leave Your Website Immediately (and how to hook them in the first 5 lines)”

In 5,000 words, you'll learn:

  • What the essential eight elements are that hook in customers right from the start

  • Why leading with benefits is more powerful than talking about yourself

  • Why having evidence (e.g. testimonials) from the start gives you immediate credibility, even if your business isn't well-known

  • How communicating a magic trick within the first few seconds will fire up customers' interest

  • How talking to a specific audience will get you the right customers for your business (and get rid of the time-wasters).


Your brain is about to start buzzing with lots of great free advice

So close your browser tabs for a moment, log out of Facebook, and pop on your glasses.

Browse the blog posts, get your free ebook and sign up to the newsletter.

It’s time to get reading and discovering.

Toodle pip,

Simon (aka The Chief Brain)


PS. Email me at if you have any comments or questions about this site. I always like to hear from new people :)