Crack The Launch Code
Launching a new marketing campaign, new brand, new product or service – or expanding into a new market? If so, you’ll need a winning marketing plan from an award-winning strategist.
– Simon Lamey, Launch Strategist
How To Launch A Razor-Sharp Brand & Get Customers In Your Sleep.
Launching (or relaunching) a new product or service online is often ‘scattergun’.
If planning your launch feels random, unstructured – like you are throwing marketing stuff at the wall and hoping it will stick – you’ll be doing ‘scattergun marketing’. And that’s a problem: it wastes precious time, money and takes the momentum out of your launch.
That’s why you need ‘structure’ from a professional to launch smartly.
I help you plan, launch and scale at speed, with profit – whilst building a trusted brand. With 15 years working in London ad agencies and on over 227 brands large and small, I know what works and what doesn’t. I offer training and consultancy services to help you launch in style and sustain it for months and years after.
What makes me different?
You get the full, strategic, 360-view on marketing where others give you a tiny slice. Working in London marketing agencies since 2005, I saw how big brands get access to the best insight and full picture about what really works in launching and relaunching – but smaller ones don’t.
And this is unfair for you!
What if smaller businesses are the last to know? What if they only have access to get-rich-quick scammers, clickbait articles and unqualified ‘coaches’? That’s why I rigorously handpick from the most trusted marketing science and advice – then simplify it for you.
Why clients trust me.
Not only have I worked on some of the biggest brands in the world, I am qualified in marketing effectiveness, advanced market research (and more) – and I won ‘Strategist Of The Year’ at the Yuno Juno awards in 2019.
I have to say that Simon is up there with the best of them. What I love about his approach is that nothing is ever ripped off and replaced.
– Caroline Lotinga, SVP, MOI Global
Thanks For Reading,
Simon, Launch Strategist
PS. A final word: don’t jump in without a plan!
Before you spend a penny on advertising, hiring a paid media agency or paying to create assets and content, create the strategy.
Great enthusiasm, time and money can be invested in the launch but it’s easy not to have our precious efforts focused in the right places with the right messages, to the right audience with the right offer.
In my long experience, the game is won in the preparation, and in the learning as the marketing campaign unfolds. But it needs to start with a short time of preparation so as to avoid ‘scattergun marketing’ behaviours.