
AI Training, strategic consultancy, and audits that help you get more than average from AI. Unlock sharper insight, strategy, content and brilliant marketing without needing to be a tech-head.

Make AI the tool you need it to be.
You want AI to save time and spark brilliance, but standard tools feel somewhat generic. That isn't your fault. It's how the models are set up.I'll help you bridge the gap between "robot AI text" and "marketing brilliance." You'll learn how to take the AI tools you already own and tune them to give you that senior-level insight, strategy, and creativity you or your team need. It feels like magic, but it’s using AI tools for what they're built for.Whether it’s through AI audits, strategic consultancy, prompt training, building AI systems, or my free newsletter – I’ll help you dance in harmony between mind and machine.
Who am I?

I know what good AI and good marketing looks like.Hi there, I'm Simon Lamey. I'm a marketing strategist with 20+ years of experience paired with deep AI skills. I know what excellent looks like and how to push AI to get to it.People who learn to think better with AI will outpace their peers, accelerate their careers and grow businesses faster. Those who don’t will drift backwards as the world moves forward.That's why The Brain Wheel is a cognitive performance consultancy at heart. I believe in human advantage with AI, pushing the boundaries of Artificial Intelligence to unlock higher levels of Human Intelligence.
What you get that's different.
1. No outrageous fees like other training and consultancy companies.2. Customisable (no training or advice is off-the-shelf).3. A marketer first. Not a tech bro or a generalist advising across lots of industries and job titles.4. Deep AI & strategy skills that other marketers simply don't have.5. I know what good AI and good marketing look like.

Subscribe to Marketer Meets Machine newsletter.
Join today to get your free 'AI Skills Assessment' quiz.
